What does your
journey look like?

Bring your “WHO” to your “WHAT.”

Get started on your
Plan to Win!

If you are ready to come face-to-face with your toughest challenger, this book is for you. You will look in the mirror and put together a Plan to Win that will forever change your life.

Available in Paperback, Kindle e-book, Audible audiobook and Apple Books audiobook.

Buy Book!

Give a friend or loved one Plan to Win

I was in a bad place when I met Ray O’Laughlin

He asked me if I was sick and tired, of being sick and tired. That is where I was…but that is not where I am now. The Plan to Win was a game changer in my life. I’ve gone from frustration to freedom. No turning back. Thank you Ray!

— Pedro Palomo

Teenager

There is something different about Ray O’Laughlin

He’s authentic and real. Challenging, yet kind. He gave me a framework – the Plan to Win. It was exactly what I needed. It lifted me up and got me focused on the greater great. Now I understand what it truly means to “WIN” and be a difference maker in the lives around me.

— Chandler Biggs

College Student at Grand Valley State University

. . . we had skipped passed our “Who.”

Our charter management organization and schools were working hard, but not getting the results we wanted. Then Ray and the National Charter Schools Institute helped us see that we had skipped passed our “Who.” As Ray says, “Excellence has a look, a sound, and a feel to it.” Yes it does… and now our team is inspired and committed to excellence in all we do.

— Dr. Heidi Cate

Superintendent | Integrity Educational Services

Ray O’Laughlin changes lives

He helps people look in the mirror to see “who” they are now, and discover “who” they want to become. Once you truly understand what it means to bring your “Who” to your “What,” your life will be forever transformed.

— Jim Goenner, Ph.D.

President & CEO | National Charter Schools Institute

Meet the Author

Ray O’Laughlin

Ray O’Laughlin is a champion for excellence. He loves helping people discover their gifts… and use them to make the world a better place. You can see Ray’s passion in action by watching his TED Talk on Personal Responsibility.

Prior to joining the National Charter Schools Institute, Ray spent 30 years with a global, leading-edge company — McDonald’s. There he specialized in developing people by assisting them in growing and advancing their teams to places they didn’t know were possible. Now he uses his expertise to help schools, management organizations, and boards transform their thinking, solidify their values, and establish processes and systems that win for students and the adults who serve them.

Ray lives in Grand Rapids, Michigan with his wife Melissa and is a devoted father and grandfather. He continues to volunteer his time and talents and especially enjoys his work with the Kent County Juvenile Detention Center.

What is the
Plan to Win?

Read Introduction

Our beliefs define us. As Henry Ford said, “Whether you think you can, or you think you can’t—you’re right.”

So, what do you believe? Who are you? We wrote this short book to help you discover your own answers to these questions.

We believe an ideal plan for your life exists. Like an unopened gift with your name on it, there is a version of your life that has always been present, just waiting for you to fully embrace it. This plan is not necessarily based on what others want for you, or even what your friends, coworkers or society might be telling you they think you need. Your plan comes from your true self, one that you pen with your own hand. We call this your Plan to Win….

Download the Plan to Win Introduction!

Listen to audiobook sample

Now available for Christmas 2021, we are excited to offer Plan to Win on audiobook. Read by the author, Ray O’Laughlin and forward read by Jim Goenner, Ph.D.

Listen to Plan to Win on Audible and Apple Books